Securing Today and Tomorrow
Art Direction | Branding | Communications Design
As a Senior Designer and Art Director, I led the modernization of the Social Security Administration's (SSA) branding, starting with a fresh, contemporary logo that symbolizes trust and reliability. We introduced the new tagline, "Securing Today and Tomorrow," to highlight the SSA's commitment to ongoing support. My team and I then developed a cohesive visual identity for print publications, ads, and videos, ensuring consistency and clarity in all communications. This involved creating engaging graphics and messaging that resonate with the general public, effectively conveying the SSA's mission and values.
Always There
Branded Marketing Materials
Social Security Administration
Highway billboards designed to spread brand awareness, improve public sentiment and build trust.
Social Security Administration
Posters designed for field offices and high-traffic metro areas to build brand awareness and educate the public on applying for benefits online.
Social Security Administration
Digital signage designed for high-traffic metro areas and the web to build brand awareness and educate the public on applying for benefits online.
Social Security Administration
Social media and web banners were developed to promote a cohesive brand appearance and build trust with the public that they can rely on the agency through all of life’s milestones.