A New Era of Connectivity
Creative Direction | Branding | Communications Design | Motion Design | 3D Design
The launch of the Hughes JUPITER 3 satellite marked a significant advancement in high-speed satellite internet services, providing enhanced capacity and coverage across the Americas. As Creative Director, I led the creation of all marketing communications and branding efforts, crafting a compelling narrative that highlighted JUPITER 3's technological innovations and benefits. My team and I developed visually engaging promotional materials, including videos, digital content, print advertisements, and social media campaigns, ensuring a consistent and impactful brand presence that positioned JUPITER 3 as a groundbreaking leap in satellite internet technology.
Liftoff
Motion Graphics
Dynamic animations that showcased the satellite's cutting-edge technology and vast coverage capabilities. These animations featured a sleek 3D model of JUPITER 3 in orbit, highlighting its advanced design and functionality. Visuals illustrated the satellite's data transmission capabilities, emphasizing speed and reliability, while vibrant graphics demonstrated the expansive reach of its internet services. The animations were designed to be engaging and informative, seamlessly integrating technical details with visually appealing elements to captivate and educate our audience.
Branded Marketing Materials
Hughes Network Systems
Official poster design for the launch event at Kennedy Space Center.
Hughes Network Systems
Bi-lingual fact sheets for consumer internet retailers and shareholders.
Hughes Network Systems
Commemorative engraved coins for key stakeholders involved in the manufacturing of the satellite and the launch.
Hughes Network Systems
Commemorative mission patches for key stakeholders involved in the manufacturing of the satellite and the launch.
Changing the Connectivity Landscape
Creating the video series on how JUPITER 3 transforms connectivity for consumers, businesses, and governments involved a multi-phase process. We began with in-depth research and brainstorming sessions to understand the unique benefits of JUPITER 3 for each audience segment. Next, we developed a comprehensive storyboard and script for each video, ensuring clear, targeted messaging. Production involved capturing high-quality footage and creating detailed animations to visualize JUPITER 3's impact.